Furniture and bedding for the truly modern

made in the USA
edgar blazona

TrueModern is a modernist furniture company specializing in products for the home.

TrueModern celebrates its tenth anniversary in 2015 as a leader in modern furniture design, specializing in top-quality functional sofas for the modern home with custom-by-the-inch sizing available for many sofa's all manufactured in two weeks.

Founded by acclaimed modern designer Edgar Blazona, TrueModern began offering affordable modern furniture for children in 2005 but has since expanded to include 10 original collections ranging from ultra-modern to classic and sophisticated — assuring a style to suit every modern home. Corporate and commercial designs are available, too, and all pieces are as comfortable as they are eye-catching. 

Customers can choose from more than 47 colors and a variety of fabrics on-line or at one of 21 brick-and-mortar stores where TrueModern sofas are sold. Either way, TrueModern offers superior customer service and the guarantee that every sofa is made within two weeks, so no one has to wait six to eight weeks anymore for their sofa to arrive.

All sofas are handmade at the TrueModern-owned and operated manufacturing facility in Los Angeles using regionally-sourced materials as much as possible (see Made in the USA).

So, look around your home and picture a new sofa, chair, love seat or chaise, in the perfect size and color, all while having the best furniture buying experience ever! 

 

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

 

Edgar Blazona, Founder, CEO

Edgar Blazona brings more than 23 years of furniture design and manufacturing experience to TrueModern which is a nationally recognized modern furniture brand sold through top online retailers, brick-and-mortar shops across the country and direct through TrueModern's website and San Francisco flagship store. In early 2014, TrueModern opened its own manufacturing facility in Los Angeles, bringing most of the company's production in-house. His deep knowledge of manufacturing, understanding of materials and the modernist aesthetic are the driving force behind TrueModern. Edgar has held senior design and creative positions at Pottery Barn, Modular Dwellings, Thinc and the design firm “1994.”

 As VP of the furniture division at THINC, he designed and placed multiple collections in stores including Target, Walmart, Office Max, Office Depot, Staples and Home Depot.



During my time at Pottery Barn, I created Modular Dwellings, a prefab backyard structure company, and ultimately sold the plan sets for the MD100 through ReadyMade magazine.
My work has been shown around the world, at Sweden’s Ice Hotel, San Francisco’s Limn Gallery, and Bergamont Station Arts Center in Los Angeles. My designs have been featured in national publications such as Vogue, Dwell, Paper, and Ready Made.



Specialties: Business development, Furniture design, product development, manufacturing, and global sourcing.