Edgar Blazona

TrueModern is a furniture and textiles company specializing in products for the home.

Founded in 2005, TrueModern strives to create modern, minimalist furniture at an affordable price. As a modern parent myself, I was bored with the kids' furniture designs in today's market. TrueModern's first line of kids’ furniture is designed to be simple, functional and safe. The color scheme uses familiar colors with a modern twist for an updated feel. More importantly, I understand that today’s parents are busy, so most of our goods come fully assembled and are shipped in one to two days. All of our furniture and bedding has been tested to meet or exceed all American safety standards and the quality is guaranteed.

– Edgar Blazona

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Bios

Edgar Blazona, Founder, CEO

Edgar Blazona brings more than 16 years of furniture design and manufacturing experience to TrueModern. His deep knowledge of manufacturing, understanding of materials and the modernist aesthetic are the driving force behind TrueModern. Edgar has held senior design and creative positions at William Sonoma, Modular Dwellings, Thinc and the design firm “1994.”

Praised for its clean lines and impeccable workmanship, Edgar’s work has been showcased in galleries, hotels and private collections worldwide including Sweden’s Ice Hotel, San Francisco’s Limn Gallery and Bergamont Station Arts Center in Los Angeles. Edgar and his designs have been featured in Vogue, Dwell, Paper, Ready Made and Metropolitan Home.

In 2003, Edgar joined Thinc, a design firm specializing in consumer products for large retailers, to launch its furniture and hard goods division. Under Edgar’s direction as Vice President and Creative Director, Thinc designed major collections for Target, Home Depot, Sears, Walmart, Office Max and Office Depot. By spending much of his time traveling back and forth abroad, he managed the process from design to the finished product in stores today.

Prior to joining Thinc, Edgar worked in the product development division at Pottery Barn, where he contributed to design, manufacturing and quality control across several brands including Pottery Barn Kids and Pottery Barn Teen. It was through his work with William Sonoma’s manufacturing matrix that Edgar gained a deep understanding of the relationship between design and the manufacturing process that underscores his work today.

Edgar cemented his reputation within the modernist design community with the launch of Modular Dwellings, custom, mobile, prefabricated dwellings that elegantly blend form and function for affordable modernist living. In 2004 Modular Dwellings was listed among Metropolitan Home magazine’s Top 100 Designs of the year.

In the early part of his career, Edgar co-founded “1994,” a modernist design firm praised for its clean aesthetic, craftsmanship and accessibility.