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TrueModern is a furniture and textiles company
specializing in products for the home.

Founded in 2005, TrueModern strives to create modern, minimalist furniture at an affordable price. As a modern parent myself, I was bored with the kids' furniture designs in today's market. TrueModern's first line of kids’ furniture is designed to be simple, functional and safe. The color scheme uses familiar colors with a modern twist for an updated feel. More importantly, I understand that today’s parents are busy, so most of our goods come fully assembled and are shipped in one to two days. All of our furniture and bedding has been tested to meet or exceed all American safety standards and the quality is guaranteed.

Edgar Blazona

Bios

  Edgar Blazona, Founder, CEO


Edgar Blazona brings more than 14 years of furniture design and manufacturing experience to TrueModern. His deep knowledge of manufacturing, understanding of materials and the modernist aesthetic are the driving force behind TrueModern. Edgar has held senior design and creative positions at Williams Sonoma, Modular Dwellings, Thinc and the design firm “1994”.

Praised for its clean lines and impeccable workmanship, Edgar’s work is showcased in galleries, hotels and private collections worldwide including Sweden’s Ice Hotel, San Francisco’s Limn Gallery and Bergamont Station Arts Center in Los Angeles. Edgar and his designs have been featured in Vogue, Dwell, Paper, Ready Made and Metropolitan Home.

In 2003 Edgar joined Thinc, a design firm specializing in consumer products for large retailers, to launch its furniture and hard goods division. Since Edgar’s arrival, Thinc has designed major collections for Target, Home Depot, Sears
and Office Depot.

Prior to joining Thinc Edgar worked in furniture and hard goods at William Sonoma Inc. where he was responsible for design, manufacturing and quality control across several brands including Pottery Barn Kids, Pottery Barn Teen, and Pottery Barn. It was through his work with William Sonoma’s manufacturing matrix that Edgar gained a deep understanding of the relationship between design and the manufacturing process that underscores his work today. In 1994, Edgar co-founded “1994”, a modernist design firm praised for its clean aesthetic, craftsmanship and accessibility.

Edgar cemented his reputation within the modernist design community with the launch of Modular Dwellings, custom, mobile, prefabricated dwellings that elegantly blend form and function for affordable modernist living. In 2004 Modular Dwellings was listed among Metropolitan Home magazine’s Top 100 Designs of the year.